Channel's Identity- This is when the TV channel identity is
recognise by the audience. For example, every TV channel will have an ident
that is different from other channel, since every channel might have different
features that it suitable for the channel. For instance, BBC ‘3’ ident is animated and include all the features that BBC 3 has on the TV channel such as,
music, information around the world and scientific facts. This can see as an opportunities as time progresses
and channel brand become more popular this will be changes for the TV channel to
express themselves and let the audience recognise their channel.
For example, BBC One in 2016 their creation of corporate identity was
known as a circles which represent the old Globe. In all of their ident you with seem
the same theme (circle) throughout their ident. But in the start of 2017 they change their
creation of corporate identity to more realistic approach of ordinary people together
and theme is called oneness. The benefit of this that company can be creative
to a level of intend also another benefit is that you can reach out to more
target audience. However the disadvantages are that the audience might agree to
the new theme or ident and prefer the old one better.
Branding of Content
Branding of Content is when TV channel give us information to
brand the channel, which is called segregation on what’s next and what’s on
later on their TV Channel. On TV it is
important to brand and to promote your channel, this is because the target
audience now what the channel is about from watching the ident and also the
audience would recognise the channel. By this the channel is catering to the
needs of [1]the
users and desires of a specific community with products which ties in with
participatory videos ads. This can give the advertisers the ability to measure
and view in time user’s attitude towards the advertisements as well as
product/service being discussed. This is seen as an opportunity as channel tell
audience more about their channel they do this on squeeze credit as after a
programme they will give more information about a particular channel.
One benefit of this they can advertise programme that they
own the right to. Another benefit of this that creates brand loyalty. However a
disadvantages is that TV channel have to be careful not to brand other TV
channel programme that they own the right to because it shown as copyrighting. For
example, channel 4 The Simpson when Homer climbs up to get a beer and gets electrocuted
and spend all day trying to get his beer near the end channel 4 logo appears. This
is known as branding of content as they branding a programme that they own their
rights to. Another example, of this is BBC ‘The Voice’ as the BBC brands their
channel and programme by this audience will see that programme and know which
channel own the rights to it.
Creation of tone
Creation of tone is a feeling that you get watching an ident
that all the graphical elements on screen which is designed to make the channel
audience feel a type of way. It is important to give off the tone through the
theme as a channel is trying to give off tone that describing the ident. By
this it keeps the audience entertained and al creates brand loyalty.This is
seen as an opportunity as you are creating theme and tone that is relating to a
specific channel such as, the colour, the front and the designed through creating a tone you showing the audience what is
the channel is about. The benefit of this is that you can be creative in your
graphic on the screen, another benefit is that you can reach a wider range of
target audience by creating a tone that it suitable for both audience.
For example, sumo tv ident the tone very aggressive and angry as I watch a series of ident that most
of them got injured or died at time 0:36 when the cow got killed by hammer which was
very funny and creates a sense of humor. In this ident it has adult humour as well as young teenagers humour.
By this it shows what the audience is going to get from that channel which
funny footage from animals and humans. Whereas ITV ident tone is quite grown up
and settle and will attract an older audience whereas sumo tv is attracting a
younger audience.
Appeal to target audience
Appeal to target audience- this is very important because
they are the ones watching the channel so must appeal to the audience. One aspect
of this is that a channel must consider Brand loyalty. This also seen as an opportunity
as it creates Brand loyalty which is
very important for the TV channel ident as loyal audience like to know if
everything is change and if they can depend on the channel. As users like to spread
the word around.
The benefit of this
is that the audience will stay loyal but the disadvantage of this you might lose
viewer as is not appeal to target audience. An example of this E4 as their specific
audience is young adults as it really creative with graphic as was a normal
room and the colour dark pink of the logo is reshaping the room to be more
playful at time 0:11 as the took the teddy bear and swallowed it and made kind
of teenager’s room.
Encouragement of brand loyalty
Encouragement of
brand loyalty as I explain appeal to audience one of the aspect that is very
important is Brand loyalty. This depends on the TV Channel’s target audience
such as, BBC or channel 4 the audience might like something that they might
remember. The audience can give you lots of reason why the enjoy watching the
channel, such as, product but if audience can give you specific answer why they
love the brand this means the channel has develop brand loyalty with in the
target audience. This is seen as opportunity as channel is is being loyal to
their target audience and by this word of mouth spreads and will attract more
views from good feedback from the audience. One example of this BBC as they been doing ident for the
longest trying to appeal to the audience for example movement ident, circle
ident and oneness ident by this they have been consistent throughout the ident and creates brand
identity
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