Maya's section- How it visually interprets the track both music and lyrics
•Our idea about an un signed artist that wants to live a wealthy lifestyle but people are bring him down all this negative talk.
•By this he block the haters out and raps and following his dream some notices him and signed him.
•Follows his journey to him with no popularity in the media and to this big success.
•Lyrics interpretation
•Speech on the haters.
Calvin's section
How it will create or develop Image for the artist (descriptive words that link your idea to how it is creating a personality for the artist - sexy, rebellious, vulnerable, creative, underdog, criminal etc.
Our music video’s idea will create our artist’s image as a confidence, aggressive and outspoken. The music video will include the artist performing at night, lot of low angles shot to gives the effect to the audience as it show power and intimidation, this will makes the artist look strong and powerful as the angle make them look bigger. We’re also going to have Track away shots as it creates the effect as if the camera operator is running away from the artist which make them look powerful, aggressive and dominant.
my
section-on trend
How it is on Trend for the Genre (with reference to competitors)
I have been doing research into the hip hop genre to find out what is on trend and how the competitors are promiting/creating music video to sell the artist’s image with the use of costumes which will reflect the tone of the song, such as dark clothes show dark themes.
2010-2016 has changed the way that music is consumed as it is heard on souncloud, youtube and social media to promote the artist.
I have looked into competitors and how established artist such as panda, drake who create videos to sell their image(gangster lifestyle) which will appeal to the audience.
Maya's timing
•0.00- 0.13 birds eye view of near on 02
•0.13-0:26- close up of his mouth introducing the song then cuts to the bird eye of the shot
•0.26-0.36- colour smoke flares panning down shot of artist walking and meeting his friends in location such as, Woolwich, abbey wood.
•0.43- 0.53- performing the song
•0.53-0.59- cuts to shot to artist and gang heaving fun
•0.59- 1.06( narrative) rapping in the studio working hard at home
•1.06- 1-17- performance gritty area- camera movement, low angle.
•1.17- 1.22 (Narrative) getting signed- 2 shots short reverse shot
•1.22-1.27- performance
•1.27-1.30- with friends
•1.30- 1.34 close up of artist mouth talking location of cannery wharf
•1.35- 1.51- performing
•1.51 -1.56- interview
•1.56-2.00 performing
•2.00- 2:11- rapping in the studio
•2.11-2.29- performing
•2.29-52- having fun. (near the end do a arch shot around the artist)
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