Task 1d)

Task 1d)

Read, highlight and annotate the ident brief from the CTK client. Examine and explain in a blog post the type, its nature and demand implicit in the brief

For our brief that we was set from a client called David Priest for Christ the King. We had to produce an idea that was suitable for children between 15-19yeard for both gender from SE London. One of our task was read the brief and highlight annotate the important parts of the brief. As reading the brief I found out the type of brief I was reading such has informal brief which this when all the rules and regulation are set in the brief is usually a contact that the requirements have to follow.  In this brief it tells you all the information need to produce the product successful. It is important that both companies agree with the brief and contact and know the terms and condition. In some brief the client would not include legal contract and usually the client will have a group meeting the company.

Another type of brief that was used in the brief is Negotiation brief this when two or more company come together to discuss the brief and the end product with the client and It is usually set in a meeting. The two companies come together to discuss idea about the product you may have disagreements during making and planning stage for example, the time length and season idents we might want to negotiate this as if we used stock motion it would not look that good if longer so might negotiate down to 15 seconds . 

Another type of brief we can say the client used in the brief is Commission Brief when a recognise company will commission an independent company to make the product for them. [1]A larger company may go on to be use the product for an external client who will pay the independent media company for making the product and they could even get a cut of the royalties too. The brief is not negotiated between the company and the client, however is negotiated between the two media companies. This means that the company will pay them to do it for them. For example client commission us to produce a product for them.

Also reading the brief there is two ways that the brief is set out such as nature which means the nature is what you expect of the product such as the colour such as the logo has to be same to create brand loyalty, target audience such as on the brief say 15-19 years old or both female and male so it needs to suitable for both genders. In this example the nature is objective for example the clients wants 4 suits of ident no more or less this all the important factors. Also in each section they will have natures for example, Task 3A the clients must have clear theme that will be clear and suitable for children and to promote the college in positive way. Another nature is task 4A) as the client wants production portfolio such as, storyboard, location Reece, health and safety assessment and crew roles and skills.      

However there is another section that the brief is structure such as demands which the are the journey of making product such as, budget, time and location. For example the CTK brief the demands are the budget which £50 and the location is at CTK College because promoting the college from upcoming students that might be studying here .