task 2) 2a-Previous Clients- Reading a Brief.

2a) Previous Clients) Individually re-read and annotate the Ident brief, discuss the Type of brief it is, its requirements, advantages and disadvantages. In your production groups record a VLOG of the process of ‘working with the client’. Discuss the following sections with visual examples.

       I.            Reading the brief

    II.            Preparation for Negotiating the Brief (consultation with client; degree of discretion; amendments to final product; amendment to conditions)

 III.            Opportunities in the brief to develop new skills

 For this task we  was giving an a brief that we have to follow and meet all the criteria. The fast brief we was giving was ‘Unit 29 Music Video Production.’ In this  particular Brief it had different tasks we have to complete and what we had to include as evidence. This kind of brief was easy to follow and easy to read in each section. The advantage of this Brief we had some control to an extent. However, the disadvantages were so many tasks we had to carry out for 5 section for example they were 3- 5 sub heading that we had to complete in certain time frame in order to complete the brief.

The type of brief we used for our Music video was Informal Brief which is known as brief that involves the client and the you discussing what the client wants this will be set out as a meeting. The advantages of this that there is more freedom in the brief for the you for example, that your ideas can be change and can be develop at any stages. However, the disadvantages is there’s no contract only visual contract which is a problem as there no contact that has criteria they have to meet and there no clear structure being made. For our music video we use this brief as there was visual discussion and meeting with notes. In this meeting we discussed the idea and finalise it.

Another type of brief we used was Negotiating Brief which is known as the client and you having a agreement and negotiating with section of the brief and idea such as, location, time and budget. The advantages of this you have more freedom with the product produces. However , the disadvantages is that they might a lot of disagreement. For our music video we used this brief as well by we had to negotiate with our client about the time and location which was a minor problem.

As a group we had an opportunity to develop new skills, as we learnt to properly plan for a music in depth stage by stage to start to finished. For example research on the codes and convention of music video: budget, timeline and clothing, pre-production such as, planning, location Reece, shot list and storyboard. Shooting and editing. By doing this I learnt how to brand an artist and what kind of message I am giving the artist by creating a mood and theme. By creating a successful video it creates me a chance of recognition.    

When doing a brief it is important to consultation with client as you are producing a product for them, for our music video we consulted with our client through the process from our ideas, planning, shooting and then the final product. By doing this I learnt how to communicate with the client which is important key when producing a product. For example, the budget the location, weather and clothing  

Overall the brief was very simple with all information include it was easy to follow. However the process was long and was time consuming. As group we work well as a team to process a product which fits the client and brief even though there were difficulties we came across such as, negotiation with clients and location manager. However, we produces a good music video that client likes and he was very impress.