Co-Operative Brief is when two or more parties company are hired by a client to working towards a brief to produces a product. A contact must be signed and set out as a large meeting between the client and 2 or more companies. For example here is an example, the brief is set out of two section nature and demands. The nature is what you expect of the product such as the colour, target audience, pace. In this example the nature is objective and sub heading work- through. However the demands are the journey of making product such as, budget, time and location. In this case the demands are the timeline and the criteria for success.
product you may have disagreements during making and planning stage. If you negotiating with the client you must include in the contract or brief as evidence for the next meet the client has with the companies. For example in this brief is shows who working on the project and what they discussed in that meeting with all their notes and put in the contact for the next meeting. Another example our music video brief as a group we had to negotiated our idea such as, location, time and budget. The advantages of this you have more freedom with the product produces. However, the disadvantages are that they might a lot of disagreement. For our music video we used this brief as well by we had to negotiate with our client about the time and location which was a minor problem.
Another set of brief is formal this when all the rules and
regulation are set in the brief is usually a contact that the requirements have
to follow. In this brief it tells you
all the information need to produce the product successful. It is important
that both companies agree with the brief and contact and know the terms and
condition. In some brief the client would not include legal contract and
usually the client will have a group meeting the company. For example, In this brief it talks about all
rules and regulation of the product such as, the deadline and how to apply and
what you have to include. The advantages of this brief the layout and structure
is easy to read this means no confusion. Another advantage is that it has only
the information needed so there no need for any mistakes. However a disadvantage
is that is less control in the product making and planning, the contact will be
change so you have met the criteria.
Another set of brief is informal this when the client and
company works together to produces a product but, there no serious contract involves.
It is also set out as meeting the client and discussed what the client and you
want the product. An example of this is what we used for our Music video was
Informal Brief which is known as brief that involves the client and the you
discussing what the client wants this will be set out as a meeting. However, there is no example of this because it is not documented only just notes. The
advantages of this that there is more freedom in the brief for the you for
example, that your ideas can be change and can be develop at any stages.
However, the disadvantages is there’s no contract only visual contract which is
a problem as there no contact that has criteria they have to meet and there no
clear structure being made. For our music video we use this brief as there was
visual discussion and meeting with notes. In this meeting we discussed the idea
and finalise it.
Another type of brief is Competition brief this is when it open to all companies that what to get involved. This will be an opportunity to companies to bring out their creativeness and complete the brief to suitable standard, this will been seen and asses at the end by the client. Due to this the client will chose the best one and release to the audience. For example, in this brief is that has age range and has information who can get involved and the cost of the competition. The advantage of this is that you can get recognition of your work and get to meet people in the industry this means making connections. Another advantages is that you might get a prize such money if you win the brief. However, a disadvantages is that its time consuming and you put all your hard work and it does not get chosen there no prize. Another disadvantage is that location might be small so other student cannot apply if they do not live in that area or country.
Another type of brief is Competition brief this is when it open to all companies that what to get involved. This will be an opportunity to companies to bring out their creativeness and complete the brief to suitable standard, this will been seen and asses at the end by the client. Due to this the client will chose the best one and release to the audience. For example, in this brief is that has age range and has information who can get involved and the cost of the competition. The advantage of this is that you can get recognition of your work and get to meet people in the industry this means making connections. Another advantages is that you might get a prize such money if you win the brief. However, a disadvantages is that its time consuming and you put all your hard work and it does not get chosen there no prize. Another disadvantage is that location might be small so other student cannot apply if they do not live in that area or country.
Another type of brief is Commission Brief when a recognise
company will commission an independent company to make the product for them. [1]A
larger company may go on to be use the product for an external client who will
pay the independent media company for making the product and they could even
get a cut of the royalties too. The brief is not negotiated between the company
and the client, however is negotiated between the two media companies. This means
that the company will pay them to do it for them. The advantage is that the independent
company will have a chance to produces work that will be release to the public
so more recognition of their work also will get paid for doing the job. However,
the disadvantage is that that the large company might not have enough input in
the project and it can come out different from what they wanted. Another disadvantage
that they might have to share the profits between the other companies.
Another type of brief is Tender Brief is when a clients advertise the brief to companies and on that brief they will briefly tell the company what they expect and they want in their product. if the company is interested in the project then the company will have to send the client a proposal or pitch explaining what they are bring to the table. For example, in this brief it gives an overview about the company which is 'Belong To.' then goes to explain what the requirement are that we need to meet criteria. The advantages that has lots of ideas coming through to product this means more control over the idea by this can choose the idea. However, the disadvantages that the companies that applied for this job only one will get the job.
Another type of brief is contractual is an agreement that both parties signed in a contract and if the requirements break the rules in the contract such as, deadline you can be taken to court. In this brief there is terms and condition that the company have to read an signed in order to develop with process. For example, in this brief its talks about the agreement and gives all information needed to complete the task. The advantage is that company knows what they doing and what is expected of them also getting paid. Another advantage is that is no negotiation so the process will faster. However, an disadvantage is that once you signed it there no changes and you are expect to meet the criteria. Another disadvantage if a company produces a product that is not to standards they can give a bad reputation for the company
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