6a Evaluation of idents

Overall, the process was straightforward and we reflect to the brief to every decision we made and look to the three meeting with client for guideless. For example, the time duration we look back on the first meeting when we negation with the time length and all the detailed that the client from the second meeting. As a team I think we work well together but we had are downfalls in our group but we work through it and look to brief for guideless. For example, we stick to our shooting schedule and made sure that we had two weeks to edit to finish it and send to the client.   

From our survey monkey I found out from feedback due to target audience is most of our audience is both gender and male which had a 33.33 percentage of male and has a 66.67 percentage of female. This was very useful to us because we know who are target audiences is as the college is Mix College. By this it shows that we meet the brief and our target audience, which was one of our goal.

Another question we ask about the brand identity as it recognisable as an ident? We found from the feedback displayed on survey monkey that 86.67 percentage answer ‘yes’ and 13. 33 percentages replay ‘No’. From the feedback we receive this help us to known as we succeed as a team and meet the brief. However some of the our target audiences commented ‘no’ as one of our audience commented the theme was not constancies. Which concern us so we look back on it and improve it a bit to make tie into four idents.   

   

Relating to the question above we asked what do you associated with brand identify and most of our audience replied that the Christ the King logo and the colour scheme which is purple. By this it shows by adding a touch of colour can help to create brand identity due to the colour ‘purple’ reminds the audience that’s Christ the King for example, the BBC ident 2016 brand identity was the colour red which we associated with the BBC ident.  This also shows that we meet the brief goal because the can associate an object or a specific colour with Christ the King College due the consistence of our 4 idents.

Another question we asked from our survey was it recognisable as ident which majority said yes with 78.57 percentage responses and small proportion  said ‘No’ with 21.43 percentage responses. From analysing this graph it shows us that most of audience recognise as ident which that was main goal and that we meet the brief. However, some did not recognise as an Ident  that we was concern  due to this our group watch it again and ask some more  audience to watch it and to comment.

The last question we asked our audience is what is your age?  They replied back with 33.33 percentage answer this questionnaire is age 18-19 comparing to 20.00 percentage answer this questionnaire is age 16. By this we meet the brief and it showed it is suitable for a younger audience.