[1] When I started thinking about that I thought
that around half of the videos for the most popular songs include product
placement. The only way to get the exact number was actually watching them. In
the second part of January I started with the task and finished it some 10 days
later.
In my count 39 music videos from Billboard Top 100 list have
some sort of product placement. My initial was just to count the number of
videos however I also wrote down brands that I noticed in videos. Without any
in-depth analysis I can say that the ‘winner’ in product placement was Beats,
at least when you look at Billboard’s Top 100 list. Beats’ products appeared in
18 videos – Beats Pill speakers, Beats by Dre headphones and Beats Music iPhone
app. Well done Beats.
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