Music videos was created in the around 1975 which was
produces in black and white and was usually perform live. Throughout the 84
years music videos has improve and artistes has continuously improve their
image and brand, by this improving their fan base and wider audience. Through
music videos the artist can express the emotion and can tell their story
through the lyrics. There are three category that an artist will fit into base on their image and target audience. such as Major artist, Indie artist and Self-Produce.
Major Artist
Whilst doing my research I found out that is creating an image, and knowing the style and the convention is most important thing when it comes to music
video. As I was doing my research I have discovered an artist that is well
known in the industry is Beyoncé. Beyoncé is one of most successful powerful
women in music industry as you can see how her image has develop over the
years.
For example, Beyoncé was first discovered in a girl band group in 1990 called Density Child which the most successful girl group in at the time. Which hit number 1 on the billboard such as, Independent Women Part I and Survivor [Germany Bonus Tracks] December 23, 2000. As time went on Beyoncé launch her career as a solo artist in 2003 with her first song dangerously in love and later down her career she done a music video called Crazy In Love. Since now she is making music videos that her fans love and has enormous audience over the year with 11,381,165 subscribers on YouTube and 91.4m followers on Instagram. Due to this, we see Beyoncé grow and develop over the year not just with her image but with her personality.
for example, Beyonce 'Crazy in Love' was first music video of in this music she is betraying an image that she is confident for example, the way she walks and fierce and sexualise as she dancing very seductive in front to the camera, also the camera focus on her. Beyonce image shows that she sense of style versatile such as she wearing 3 different clothing throughout the music video. Crazy In Love music video budget most have been cost between '$30,000 which quit expensive back in the day but now in this period more artists are making more music videos in order to stay relevant and to create an image for themselves. For example Beyonce music video-'Hold Up' will cost more as the prices for doing a music video is more expensive. However there is no product placement.
In conclusion major artist have a higher budget and have a wider fan base whereas indie artist only have specific group of fans such as an indie artist fan base might people that like Hip-Hop. Also major artist may have less control over image. This means that the major artist does not have much say in their image they just to put up with it in order for the artist's music video to go viral and create an interesting image such as, Miley Cyrus. The benefit of major artist is more opportunity in music industry for example working with other artist, another benefit is better work force, for example a better team, better promotion. However, the drawbacks of a major artist is that the artist might not have more support from the manger due to they might have other artists to handle, and the artist can be left behind, another major drawback is that the artist can get dropped from their label at any stages of their career.
For example, Beyoncé was first discovered in a girl band group in 1990 called Density Child which the most successful girl group in at the time. Which hit number 1 on the billboard such as, Independent Women Part I and Survivor [Germany Bonus Tracks] December 23, 2000. As time went on Beyoncé launch her career as a solo artist in 2003 with her first song dangerously in love and later down her career she done a music video called Crazy In Love. Since now she is making music videos that her fans love and has enormous audience over the year with 11,381,165 subscribers on YouTube and 91.4m followers on Instagram. Due to this, we see Beyoncé grow and develop over the year not just with her image but with her personality.
for example, Beyonce 'Crazy in Love' was first music video of in this music she is betraying an image that she is confident for example, the way she walks and fierce and sexualise as she dancing very seductive in front to the camera, also the camera focus on her. Beyonce image shows that she sense of style versatile such as she wearing 3 different clothing throughout the music video. Crazy In Love music video budget most have been cost between '$30,000 which quit expensive back in the day but now in this period more artists are making more music videos in order to stay relevant and to create an image for themselves. For example Beyonce music video-'Hold Up' will cost more as the prices for doing a music video is more expensive. However there is no product placement.
In conclusion major artist have a higher budget and have a wider fan base whereas indie artist only have specific group of fans such as an indie artist fan base might people that like Hip-Hop. Also major artist may have less control over image. This means that the major artist does not have much say in their image they just to put up with it in order for the artist's music video to go viral and create an interesting image such as, Miley Cyrus. The benefit of major artist is more opportunity in music industry for example working with other artist, another benefit is better work force, for example a better team, better promotion. However, the drawbacks of a major artist is that the artist might not have more support from the manger due to they might have other artists to handle, and the artist can be left behind, another major drawback is that the artist can get dropped from their label at any stages of their career.
Indie Artist
Another category that i find out is indie artist. As i was doing my research I came across
Steve Adey which is an English musician and song writer. His music usually slow
tempo using instruments such as, piano and also release two Eps and singles. As
I was doing more research I found an official page on him which is really
creative. By this it shows that he is really creative person such as, on his
website he is really interesting in films, the press and music, which shows he
is an all-round artist. He was known for the album ‘All Things Real’ and one of
single is [1]The
Tower Of Silence, a meticulously crafted, sparse and funereally paced
soundscape on which every note seems to have to earn its place. Which was very successful
for fan base.
for example Steve Adey- Laughing is an animation is short film telling a narrative.There sign as the artist. As is very different from the major artist due to the budget is spend on this video it is cheaper compared Beyonce 'Crazy in Love' even though major and indie records are quite similar. he used animation music video to make it stand out from videos at the time but the viewer as not much as major artist. There is no product placement however Steve Adey synergy is from ablums he made from his album. As an indie artist they would made money from YouTube for example, the artist would get $2x per views then 10% of the money, for instance Steve Adey- Laughting 106 views so he would not make a lot of money compare to an a major artist.
In conclusion Indie artist only specialist in specific genre and specific taste of music that people enjoyed. Indie artist have has low budget such as $250,000 whereas major artist can afford a higher budget. Indie artist mostly are not feature in their music and usually have a narrative. The benefit of becoming an Indie artist is you have more input and more into production work of their music video they also have little control in decision making. However, the drawbacks of an Indie artist that have less budget which lead to less quality work also this means it harder to promote themselves,. this means it harder to create image for the artist that everyone knows.
Self- Produce
Self Produce artist is an artist going mainstream and is not signed to label and base their popularity on distribution channel such YouTube. for example an self produce artist is Tone Stith he started as self produce artist and later on was sign to YEMG which is small music company, the song 'Ohh Ahh (Thru the door) was produce by himself and music video is of him and very unique which loads of editing techniques .
In conclusion self produce artist heavily depends on the social media networking, for example they will use social media to promote their music video more such as, Twitter, Facebook and Instagram. Also self produce artist do all of the production work by themselves. The benefit of self produce artist is that more control over their work and more input in their work. For example, their music style can be different reflecting on the artist. However, the drawbacks is small budget for a music video and have less experience in the music video and less promotion being made.
for example Steve Adey- Laughing is an animation is short film telling a narrative.There sign as the artist. As is very different from the major artist due to the budget is spend on this video it is cheaper compared Beyonce 'Crazy in Love' even though major and indie records are quite similar. he used animation music video to make it stand out from videos at the time but the viewer as not much as major artist. There is no product placement however Steve Adey synergy is from ablums he made from his album. As an indie artist they would made money from YouTube for example, the artist would get $2x per views then 10% of the money, for instance Steve Adey- Laughting 106 views so he would not make a lot of money compare to an a major artist.
In conclusion Indie artist only specialist in specific genre and specific taste of music that people enjoyed. Indie artist have has low budget such as $250,000 whereas major artist can afford a higher budget. Indie artist mostly are not feature in their music and usually have a narrative. The benefit of becoming an Indie artist is you have more input and more into production work of their music video they also have little control in decision making. However, the drawbacks of an Indie artist that have less budget which lead to less quality work also this means it harder to promote themselves,. this means it harder to create image for the artist that everyone knows.
Self- Produce
Self Produce artist is an artist going mainstream and is not signed to label and base their popularity on distribution channel such YouTube. for example an self produce artist is Tone Stith he started as self produce artist and later on was sign to YEMG which is small music company, the song 'Ohh Ahh (Thru the door) was produce by himself and music video is of him and very unique which loads of editing techniques .
In conclusion self produce artist heavily depends on the social media networking, for example they will use social media to promote their music video more such as, Twitter, Facebook and Instagram. Also self produce artist do all of the production work by themselves. The benefit of self produce artist is that more control over their work and more input in their work. For example, their music style can be different reflecting on the artist. However, the drawbacks is small budget for a music video and have less experience in the music video and less promotion being made.
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