2b) Group Write a reflective article on your experiences of
the following below - with detailed
explanations of how and why they need to be taken into account, with fully
elucidated instances of where you have done so in your work
Consultation with Client
Maya
As part of our assignment we had to meet with a client that set us the brief
for Christ the King to design and make an ident for their channel. Before
having a class meeting where other groups was involved we were giving the brief
for the project and we annotated the
nature and demands of the brief for example, the budget, the time length and
the suits of ident.
In
the real world if a company or a person is working
on a project they will have to work with a client that who set the brief to get
a better understanding about the project making which very important as we are
given the opportunity to have an experience of working with professional client
as people in the media industry do on a daily bases.
On Tuesday 30th March 2017 we had our
first meeting with our client and we sat down in our groups waiting to our
client to arrive. As our client arrives one person from each introduces our
self and people in our group, due to this the client can get a feel of the groups and being polite. In the real
world creative design agency or
individuals will introduces themselves before starting the meeting to be
professional and it let the client known who they are. For example, If a client gives out a commission brief or
competition brief to more than one agency then it is important to introduces
your business to the client as you will know your business.
After we all introduce our self we all
took turns to answer any questions we was not quite sure about this is called
consultation with client. Before going in depth with the meeting the first thing we did same as
companies will with a meeting with the client will asked question base on the
brief that was set. For example, in order for companies or individuals to
have discussion with client they need to
ask questions that the not sure about or to get a better understanding on what the client wants.
This is very important during an meeting due to if anything you not sure about you can ask the questions making sure
that both of the participate understand where they at in the process of the
project. The benefits of this are that the requirements needed is understood,
therefore they can go forward with the process of making of the product.
In our case we sat down with the clients and the second we done was consulate
with the client which involved asking
questions about the brief such as, one of group consulate with the client what
the brand identity of the college is and what you want it to portray. The
client replay back with the ‘Christ the King motto ‘Ut Vitam Habeant’ which means ‘may they have life that they
may have life in all fullness.’ This question was one of the most important
questions as we want to tie this phrase into our idents.
Another question that we asked the client is if he wants to include the ethically status in it the ident? The client
replayed s it would be handy as we want to let the upcoming students to
know that the college is catholic
schools as one of reason that some previous students apply at this college
because the school catholic. This was a usually question that we ask as it help
to creates brands identity. By this
information this will allows us to attracted our audience (15-19)
The last question we asked if we could rebrand the logo e.g. the colour of the logo
if we could change as it not bold enough and very formal.
The reason we asked this questions is
our aimed is to attracted to our audience (15-19) as they are more into vibrate
object, and the logo id dull and formally and appeals to parents. The client
replies that ‘he would like us to keep
the logo and colour the same as it is the college brand identity but we can
spice up the colour bit. This was a very
useful question to ask because in the real world some client will like to
re-brand their logo and some clients will be stricter on the logo as
companies will have limited creatives on the logo.
Overall the first stage of the meeting
(consultation with client) was really usefully as I got more understand of
brief and what we have to produces for end product. The client was very helpful and he known what he wants in
the ident. By this I took in consideration what client want and I could do to
meet his needs and mine.
ii. Degree of discretion in interpreting brief Shanee and Maya
When it came to undergoing our ident,
there were a degree of discretion that needed to be taken under consideration.
We had an informal brief which was a basic meeting with the client and our
production group and we went over the nature and demand of the desired
product. This enabled us to get an insight into what the client would like.
After we consulted with client and look over
the demands and nature of the brief we felts like that we had to negotiate same
parts of the brief for example, ’the scenario’ as we felt that some bit need
improving on in order to produces a successful outcome of the project that
client and our group is happy with. This is one most important stage when meeting with the client as it shows that you
trying to meet your need as well as the client. For example, if you company
feels like that some things that we can to
benefit the product for best value might have to negotiate with client in
order to produces the best product for your audience.
One question that we negotiated with the
client was the duration of the ident as it has to be 30 seconds. We negotiate
with the time length down to 20 seconds as we felt that if we did stock motion or animation it would be that
interesting to watch and animation and stock motion will be more efficient
if it was shorter. This was our main priorities when negotiating
with our client as we strong believes that it would be more successful if
time length is shorter. One we answered the question and explain why it would
work the client agreed with us.
Other
questions we negotiated with the client was the 4 seasonal ident as the client
believe that we should include seasonal ident such as, one base on summer,
winter, spring and autumn. However we though that that would not achievable
but instead we through if we came with 4 different ident that gives the
audience that context of the CTK ident channel, which is easier. At first the client was not too sure about
the enquire but once we explain it
to him why this could not work he came around and said he is happy for us to
produce 4 ident.
Other questions we negotiated with the
client were the logo as it was dull and seemed to be aimed at older sophisticated audience, not for younger audience (15 - 19 years)
which we making it for. Our plan was to
change the logo to fit our target audience by making it lively and vibrant. However our client did not want us to
change the logo as he want to keep
the brand identity of the college, but he did agree that we could use the
colour of logo and make it more
colourful and vibrant. In real world companies will negotiate with the
client to suit them and also meeting the clients’ needs in order to produces a
product that both believe that their audience would enjoy.
Nature of this particular project was
limited freedom of the whole project. He told us his thoughts and how he would like to represent the college. In the meeting I think it was professional as
he stick to thoughts and ideas of what he
expect of the ident and some were not change. Apart from this, he let us make
the rest of the decisions; especially with the technical aspects. He did,
however, make contributions along the
way with the ident. Therefore, there was a lot of area for creativity but
we still had boundaries we had to follow. There
wasn't much demand when it came to this product except the deadline, time
length and other similar aspects. On a whole, I feel like we had some
freedom when it came to the making of this product but still had certain things to follow. We had to
also take into consideration anything the client said along the way to stop any
misunderstandings.
We had an informal brief which was a
basic meeting where our production group and the client talked over both the
nature and demand of the desired product. This enabled us to get a insight
into what the client would like and stop us from having to repeat previous
acts. This is especially since the
client had already had an image and following before we went on to make this
video. That meant that we had to look into his previous image and not stray to
far from it unless for artistic purposes. The entire process had been very laid back throughout. The
negotiation went smoothly, consisting of people throwing about ideas with no
major boundaries. The shooting went quite the same. People just threw in
ideas a changes which would make the overall project and the client reviewed what we had done regularly so we didn't waste
time on a project that he didn't like.
iii. Constraints (legal, ethical, regulatory) Calvin
While producing the product (suite of idents), we need to be careful with Copyright. Copyright is an automatic right
that protects a piece of written and recorded work from being copied, stolen or
used by anyone else without the copyright owner's permission. We cannot use
any material found on the internet unless the owner gives permission for us to
use. If we didn't get the permission to
use materials which was found on the internet, our content can get taken down
and we could get sued especially if we made money out of it. Not only us
could get sued, also our client's organisation could get sued too and then we both would have to pay a huge amount of money.
This could lead our company into having a bad reputation, this could mean
nobody may want to work with us again which could results our company
getting shutdown.(Bad Reputation > Company could get shutdown > No job
> No money > No money to pay for your house bills > Homeless).
For example, if we're going include a soundtrack for the suite of idents from
YouTube, I will have be aware of
copyright, the owners can choose to grant permission for others to use their
work. Usually we will have to make a payment for the right to use the material
after we write to the copyright holder and ask for permission.
We
also need permission to shoot on location, we will need to get shooting
licences in order to shoot on location. Since the main location is our school, the
producer will need to go to the headteacher/principle to get permission to
shoot on location but that won't be a problem as we're already given
permission. To be able to shoot in different locations, we will need to ask
for a permit from the Council as it's
their property. It's very important that we will need a location release
form to be signed otherwise the owners of the location we chose to film in
could decide that they don't want us to use footage of their location.
We will need to get permission from all
of the actors with the use of a talent release. The talent release will be
given to each of the people who will be filmed so they can sign it in agreement
to be filmed. This will help us not get in trouble later on for filming someone without their permission. This
is particular when it comes to people passing by. Due to The Human Rights
Act 1998, everybody has a right to respect for his or her private
life. This means that it is against the law to record people passing by,
without there permission unless the image is unclear or the face has been
blurred out.
This
law is very important when it comes to children as it is unacceptable to
publish anything including a child without the content of the child or their
guardian. This is crucial to us as we are filming in a school which consists a
lot of minors that we may need to get consent from. They can wander around in
the background. If we were to film in a place with a lot of people passing by, then we will need to shut off the area
by discussing with the city's government or film office to secure permits
and secure street closings and traffic management, to ensure that nobody
walks past in the background.
There are always health and safety issue when it comes to the production of a
product like this. It's important to discuss it before filming begins so
we can avoid or reduce the risks, for example, someone getting hurt during the
shoot. This can happen in many ways, for example, if someone is to trip and
fall on a hazard of the location. There will be a variety of different
procedures and acts put in place to ensure that this does not happen. One
procedure called Risk Assessment, it is to evaluate the
potential risks that may be involved. This will include someone going to the location and looking at the possibly
risks. They will thoroughly identify
all of the possible risks of that location no matter how small the risk is. They
will then evaluate the risks on their level of risk (High, medium, low) and
identify any measures that will need to be taken in order to prevent the risks
from becoming a hazard. If we were to be filming on a road, for
example, we would need to get a permit in order to close the area, which will
hep take away the risk of member of the public getting hurt otherwise they
could possibly sue you.
The health of both the production group and any talents included in the
production will need to be taken into consideration as they will need to have
regular breaks in between scenes and be given essentials such as drink and food
in order to ensure the best health for them.
iv. Amendments to proposed final product Roopa
During the Production Process there can be many different stages at which ideas
can be changed or developed.
During our first meeting with our client, David Pearson. We had spoken about
amendments to proposed final product for our suite of idents which the client
wanted us to produce to promote CTK on digital platform to prospective
students.
When we was discussing ideas for the 4 idents,we had spoken about how to
promote the target audience who are 15-19 students of both gender, however the
client wanted to make sure that it still appeals to parents and not to offend
the wider catholic public.
We had to discuss and have a mutual agreement regarding the proposed final
product such as the theme or what he feels the brand identify for CTK is.
When we spoken to the client, we had to negotiate with him because we felt
creating an seasonal suite of ident would not be effective in promoting ctk to
prospective student. Moreover, we discussed the plans to create 4 individual
idents as a part of suite which have the same theme but use it differently.
Also, we had discussed making an change to the duration because we felt that 30
seconds would be long to create an interesting ident.The client was ok with
this once we had explained the reason why.
When we spoken about a colour scheme, the client wanted us to show use the
colours are included in the logo, we have decided to use purple and white as
our main colour scheme as it will stand out.
Moreover, we had to develop our ideas because our teacher recommended that they
sound like we are creating an advertisement for CTK. After our meeting
with the client,we got to understand what he wanted because there were a few
things which we were not certain on, for example the brand identify.
When we were planning our idents before the first meeting, we had to discover
what the colour scheme will be. We had decided to use the purple as it is
recognised as the brand identify for ctk.
Amendments to proposed final product which we discussed about:
- Theme
- Duration
- Colour scheme
- Seasonal
- Live action with animation or stop motion
- Location
Reading a brief is all about creating or signing any type of brief ,you need to
read throughout to make sure that everything is understood, if you are not sure
you can ask the client for more detail.
When completing the brief, it is important that we consultation with the client
as we are producing a product for them, we had to have communication and follow
what the client wants ;this type of brief was very easy and clear to understand
because it allowed us to follow and complete it to near professional standards.
As a group, we had felt that the amendments to proposed final product were very
important when we had our first meeting with our client who is David Pearson
because we got to discuss the whole brief and we could negotiate and discuss
any changes that we wanted do. This has allowed for us to be able to complete
this project to near professional standards.
v. Amendments to budget Shanee
Throughout the production process there are often a lot of amendments made the
the budget. This is because as the process goes, budget may look as if it is
going to work out differently. For example, if you had to film for another
couple of days it may cost a bit more money than before. Budget is very
important because without it you wouldn't be able to pull of the rest of your
shoot and it may even result in the video being lesser quality. However, a
production budget is usually put in place to ensure this doesn't happen.
There wasn't much amendments to the budget. We planned out the basic budget and
the production process went pretty smoothly. However, we did have to go on and
film an extra day due to the artist and client showing up late. This wasn't
much of a change but we did need to by the artist food on the extra day which
was a small change to the budget. However, since we worked in budget problems
into our planning, this wouldn't have been a problem if there was a larger
budget change.
If we were to extend our budget then it would have been worked into the
production budget. We gave ourselves more money, just encase we went over which
meant we would always stay in budget. This is needed so that you don't spend
over your budget. This would mean that you wouldn't finish the project and
therefore, you wouldn't get paid.
vi. Amendments to conditions- Roopa
We had to read the brief and make sure that we understood it, when we spoken to
the client who had discussed any amendment to condition. For example, if you
feel that the deadline is not longer enough to create the product, you will
have to negotiate a longer deadline, if it is sometimes hard to change after
you have signed.
One amendment to condition is that we had spoken about the target audience who
are 15-19 students of both gender, however the client wanted to make sure that
it still appeals to parents and not to offend the wider catholic public. In
order to do this we need to make sure that our suite of ident is creative but
still communicating Visual information to a non-visual audience.
So timing has became a crucial part of idents to convey the message to the
audience without making them bored, this is why ident tends to be up to 15-30
seconds maximum because they want to create a mini movie for the channel or
programme which shows the audience in a reality scene.
This new suite of ident doesn't have to played at certain time of year as they
are not seasonal, so they will be played all year.They can be played anytime of
day.
As part of our assignment we had to meet with a client that set us the brief for Christ the King to design and make an ident for their channel. Before having a class meeting where other groups was involved we were giving the brief for the project and we annotated the nature and demands of the brief for example, the budget, the time length and the suits of ident.
On Tuesday 30th March 2017 we had our first meeting with our client and we sat down in our groups waiting to our client to arrive. As our client arrives one person from each introduces our self and people in our group, due to this the client can get a feel of the groups and being polite. In the real world creative design agency or individuals will introduces themselves before starting the meeting to be professional and it let the client known who they are. For example, If a client gives out a commission brief or competition brief to more than one agency then it is important to introduces your business to the client as you will know your business.
After we all introduce our self we all took turns to answer any questions we was not quite sure about this is called consultation with client. Before going in depth with the meeting the first thing we did same as companies will with a meeting with the client will asked question base on the brief that was set. For example, in order for companies or individuals to have discussion with client they need to ask questions that the not sure about or to get a better understanding on what the client wants. This is very important during an meeting due to if anything you not sure about you can ask the questions making sure that both of the participate understand where they at in the process of the project. The benefits of this are that the requirements needed is understood, therefore they can go forward with the process of making of the product.
In our case we sat down with the clients and the second we done was consulate with the client which involved asking questions about the brief such as, one of group consulate with the client what the brand identity of the college is and what you want it to portray. The client replay back with the ‘Christ the King motto ‘Ut Vitam Habeant’ which means ‘may they have life that they may have life in all fullness.’ This question was one of the most important questions as we want to tie this phrase into our idents.
Another question that we asked the client is if he wants to include the ethically status in it the ident? The client replayed s it would be handy as we want to let the upcoming students to know that the college is catholic schools as one of reason that some previous students apply at this college because the school catholic. This was a usually question that we ask as it help to creates brands identity. By this information this will allows us to attracted our audience (15-19)
The last question we asked if we could rebrand the logo e.g. the colour of the logo if we could change as it not bold enough and very formal.
The reason we asked this questions is our aimed is to attracted to our audience (15-19) as they are more into vibrate object, and the logo id dull and formally and appeals to parents. The client replies that ‘he would like us to keep the logo and colour the same as it is the college brand identity but we can spice up the colour bit. This was a very useful question to ask because in the real world some client will like to re-brand their logo and some clients will be stricter on the logo as companies will have limited creatives on the logo.
Overall the first stage of the meeting (consultation with client) was really usefully as I got more understand of brief and what we have to produces for end product. The client was very helpful and he known what he wants in the ident. By this I took in consideration what client want and I could do to meet his needs and mine.
ii. Degree of discretion in interpreting brief Shanee and Maya
When it came to undergoing our ident, there were a degree of discretion that needed to be taken under consideration. We had an informal brief which was a basic meeting with the client and our production group and we went over the nature and demand of the desired product. This enabled us to get an insight into what the client would like.
After we consulted with client and look over the demands and nature of the brief we felts like that we had to negotiate same parts of the brief for example, ’the scenario’ as we felt that some bit need improving on in order to produces a successful outcome of the project that client and our group is happy with. This is one most important stage when meeting with the client as it shows that you trying to meet your need as well as the client. For example, if you company feels like that some things that we can to benefit the product for best value might have to negotiate with client in order to produces the best product for your audience.
One question that we negotiated with the client was the duration of the ident as it has to be 30 seconds. We negotiate with the time length down to 20 seconds as we felt that if we did stock motion or animation it would be that interesting to watch and animation and stock motion will be more efficient if it was shorter. This was our main priorities when negotiating with our client as we strong believes that it would be more successful if time length is shorter. One we answered the question and explain why it would work the client agreed with us.
Other questions we negotiated with the client were the logo as it was dull and seemed to be aimed at older sophisticated audience, not for younger audience (15 - 19 years) which we making it for. Our plan was to change the logo to fit our target audience by making it lively and vibrant. However our client did not want us to change the logo as he want to keep the brand identity of the college, but he did agree that we could use the colour of logo and make it more colourful and vibrant. In real world companies will negotiate with the client to suit them and also meeting the clients’ needs in order to produces a product that both believe that their audience would enjoy.
Nature of this particular project was limited freedom of the whole project. He told us his thoughts and how he would like to represent the college. In the meeting I think it was professional as he stick to thoughts and ideas of what he expect of the ident and some were not change. Apart from this, he let us make the rest of the decisions; especially with the technical aspects. He did, however, make contributions along the way with the ident. Therefore, there was a lot of area for creativity but we still had boundaries we had to follow. There wasn't much demand when it came to this product except the deadline, time length and other similar aspects. On a whole, I feel like we had some freedom when it came to the making of this product but still had certain things to follow. We had to also take into consideration anything the client said along the way to stop any misunderstandings.
We had an informal brief which was a basic meeting where our production group and the client talked over both the nature and demand of the desired product. This enabled us to get a insight into what the client would like and stop us from having to repeat previous acts. This is especially since the client had already had an image and following before we went on to make this video. That meant that we had to look into his previous image and not stray to far from it unless for artistic purposes. The entire process had been very laid back throughout. The negotiation went smoothly, consisting of people throwing about ideas with no major boundaries. The shooting went quite the same. People just threw in ideas a changes which would make the overall project and the client reviewed what we had done regularly so we didn't waste time on a project that he didn't like.
iii. Constraints (legal, ethical, regulatory) Calvin
While producing the product (suite of idents), we need to be careful with Copyright. Copyright is an automatic right that protects a piece of written and recorded work from being copied, stolen or used by anyone else without the copyright owner's permission. We cannot use any material found on the internet unless the owner gives permission for us to use. If we didn't get the permission to use materials which was found on the internet, our content can get taken down and we could get sued especially if we made money out of it. Not only us could get sued, also our client's organisation could get sued too and then we both would have to pay a huge amount of money. This could lead our company into having a bad reputation, this could mean nobody may want to work with us again which could results our company getting shutdown.(Bad Reputation > Company could get shutdown > No job > No money > No money to pay for your house bills > Homeless).
For example, if we're going include a soundtrack for the suite of idents from YouTube, I will have be aware of copyright, the owners can choose to grant permission for others to use their work. Usually we will have to make a payment for the right to use the material after we write to the copyright holder and ask for permission.
We will need to get permission from all of the actors with the use of a talent release. The talent release will be given to each of the people who will be filmed so they can sign it in agreement to be filmed. This will help us not get in trouble later on for filming someone without their permission. This is particular when it comes to people passing by. Due to The Human Rights Act 1998, everybody has a right to respect for his or her private life. This means that it is against the law to record people passing by, without there permission unless the image is unclear or the face has been blurred out.
There are always health and safety issue when it comes to the production of a product like this. It's important to discuss it before filming begins so we can avoid or reduce the risks, for example, someone getting hurt during the shoot. This can happen in many ways, for example, if someone is to trip and fall on a hazard of the location. There will be a variety of different procedures and acts put in place to ensure that this does not happen. One procedure called Risk Assessment, it is to evaluate the potential risks that may be involved. This will include someone going to the location and looking at the possibly risks. They will thoroughly identify all of the possible risks of that location no matter how small the risk is. They will then evaluate the risks on their level of risk (High, medium, low) and identify any measures that will need to be taken in order to prevent the risks from becoming a hazard. If we were to be filming on a road, for example, we would need to get a permit in order to close the area, which will hep take away the risk of member of the public getting hurt otherwise they could possibly sue you.
The health of both the production group and any talents included in the production will need to be taken into consideration as they will need to have regular breaks in between scenes and be given essentials such as drink and food in order to ensure the best health for them.
iv. Amendments to proposed final product Roopa
During the Production Process there can be many different stages at which ideas can be changed or developed.
During our first meeting with our client, David Pearson. We had spoken about amendments to proposed final product for our suite of idents which the client wanted us to produce to promote CTK on digital platform to prospective students.
When we was discussing ideas for the 4 idents,we had spoken about how to promote the target audience who are 15-19 students of both gender, however the client wanted to make sure that it still appeals to parents and not to offend the wider catholic public.
We had to discuss and have a mutual agreement regarding the proposed final product such as the theme or what he feels the brand identify for CTK is.
When we spoken to the client, we had to negotiate with him because we felt creating an seasonal suite of ident would not be effective in promoting ctk to prospective student. Moreover, we discussed the plans to create 4 individual idents as a part of suite which have the same theme but use it differently.
Also, we had discussed making an change to the duration because we felt that 30 seconds would be long to create an interesting ident.The client was ok with this once we had explained the reason why.
When we spoken about a colour scheme, the client wanted us to show use the colours are included in the logo, we have decided to use purple and white as our main colour scheme as it will stand out.
Moreover, we had to develop our ideas because our teacher recommended that they sound like we are creating an advertisement for CTK. After our meeting with the client,we got to understand what he wanted because there were a few things which we were not certain on, for example the brand identify.
When we were planning our idents before the first meeting, we had to discover what the colour scheme will be. We had decided to use the purple as it is recognised as the brand identify for ctk.
Amendments to proposed final product which we discussed about:
- Theme
- Duration
- Colour scheme
- Seasonal
- Live action with animation or stop motion
- Location
Reading a brief is all about creating or signing any type of brief ,you need to read throughout to make sure that everything is understood, if you are not sure you can ask the client for more detail.
When completing the brief, it is important that we consultation with the client as we are producing a product for them, we had to have communication and follow what the client wants ;this type of brief was very easy and clear to understand because it allowed us to follow and complete it to near professional standards.
As a group, we had felt that the amendments to proposed final product were very important when we had our first meeting with our client who is David Pearson because we got to discuss the whole brief and we could negotiate and discuss any changes that we wanted do. This has allowed for us to be able to complete this project to near professional standards.
v. Amendments to budget Shanee
Throughout the production process there are often a lot of amendments made the the budget. This is because as the process goes, budget may look as if it is going to work out differently. For example, if you had to film for another couple of days it may cost a bit more money than before. Budget is very important because without it you wouldn't be able to pull of the rest of your shoot and it may even result in the video being lesser quality. However, a production budget is usually put in place to ensure this doesn't happen.
There wasn't much amendments to the budget. We planned out the basic budget and the production process went pretty smoothly. However, we did have to go on and film an extra day due to the artist and client showing up late. This wasn't much of a change but we did need to by the artist food on the extra day which was a small change to the budget. However, since we worked in budget problems into our planning, this wouldn't have been a problem if there was a larger budget change.
If we were to extend our budget then it would have been worked into the production budget. We gave ourselves more money, just encase we went over which meant we would always stay in budget. This is needed so that you don't spend over your budget. This would mean that you wouldn't finish the project and therefore, you wouldn't get paid.
vi. Amendments to conditions- Roopa
We had to read the brief and make sure that we understood it, when we spoken to the client who had discussed any amendment to condition. For example, if you feel that the deadline is not longer enough to create the product, you will have to negotiate a longer deadline, if it is sometimes hard to change after you have signed.
One amendment to condition is that we had spoken about the target audience who are 15-19 students of both gender, however the client wanted to make sure that it still appeals to parents and not to offend the wider catholic public. In order to do this we need to make sure that our suite of ident is creative but still communicating Visual information to a non-visual audience.
So timing has became a crucial part of idents to convey the message to the audience without making them bored, this is why ident tends to be up to 15-30 seconds maximum because they want to create a mini movie for the channel or programme which shows the audience in a reality scene.
This new suite of ident doesn't have to played at certain time of year as they are not seasonal, so they will be played all year.They can be played anytime of day.
2c). As a Group of 4, present a videolog
or blog diary giving detailed insight into your own role, duties and
responsibilities together with a sophisticated understanding of the personal
and professional qualities required to fulfil the brief. Include:
Dentify opportunities for
self-development;
Maya part
As my role I am the director of this project and my role and responsibility
is make sure that everything goes smoothly and goes to plan. This one of the
important role when producing the product as the director needs to make that
acting is on point and at professional standards. This is because if the
director is not making sure that actors do put 100% the gives a bad reputation
of the director. As an director it’s a huge role to play as you need to
persuasive and need to be in control. As director they will be opportunities
such as, recognition from other film industry and public if you produces a good
product then word of mouth, also there is also room for self-development as end
product directors might asses their work for example what they could do
different to make more better.
New skills- there is skills that you gain such as communicating skills
as very important skill not only in the film industry. Communicating always
applied in when working on project with other people and need to make sure your
point get across clearly. Another skill that is important is organisation which
is also important in the film industry as a director you need which to know
what part/section you going to focus each day also you need to know what actors
on set each day. For in this case it I need all this skills for this brief as I
have to be responsible and more organise and communicate with my client and my
team to make everything is produces at high standards.
My contributions to project brief was explained an idea that our team
thought it would be a good to promote the school as a positive place that young
people can study at Christ the King. I also made my own mood board for my team
to look at and from there we done our pitch. For my theme and idea I chose
lifestyle as I the time spent at Christ the King it mostly lifestyle of CTK I experience
such as, art exhibition, sports torments, talent show, fun ways to
learn.
Contributions to project- Roopa
Roopa (Producer/lighting technical)
The producers responsibility is to make sure that
everything is in check such as the budget costs and more this can range to
buying camera equipment, hiring make up artists,
renting out studios to edit out voice overs or edit footage and they also have
a responsibility for renting whole areas which can cost a fortune.
I will need to write an risk assessment on the locations that we are going to
be using to film our suite of ident because there is could be hazards that
could end with one of the crew getting hurt so it is important to take photos
of it so we can avoid it when it comes to filming.
Director
Maya is our director and the most
important crew member as it is her idea. The director has to make the
storyboard by looking through the song and discussing with the client and find
out what he wants for the concept.
As we are doing a linear narrative with
performance, Maya has to decide where we will film and camera angle/movement
are going to be used.
She will have to do the location recee
as she is planning the overall shoot.
The director
has total control of the whole shooting period as it is their job is make
sure that everything runs according to their plan because deadlines cost a lot
which could make the production budget smaller ,moreover which
the investor will be happy as you are spending to their money.
DOP(director of production)- Shanee
camera operator are vital to filming
footage as they capture the various of shots such as close up, mid shot long
shot and many more shot.
The camera operator is in control of all
of the equipment, so if it breaks, they will be sued which could ruin their
careers.
When deciding what roles of my crew will
do, I picked Shanee for the role of DOP(director of photography) because she
has experience with the use of the camera and she is able to change
the framing, create depth of field, composition of each shot
and how different camera movement/angles can reflect the tone that is
required for filming our music video as visuals are more important than the
track overall.
Filming is very serious and it applies to every single camera operator in
the world it can be so easy to mess up this is why it is important for people
working with camera to stay focused when filming there part.
Assistant director and editor-Calvin
If your video is boring, you will start
to lose viewers which is not good for the exhibit/distribution stage
because you would have wasted your time on producing the film as you will
either receive bad reviews or not be shown in film festivals for not meeting
the right requirement that is asked of it.
Calvin is going to be the editor and assistant director because it is best
suited to him as he has experience and passion for video editing. He has used
many different types of video editing software at home such as Sony Vegas Pro,
Adobe After Effects, Cinema 4D. He personally think Final Cut Pro X is
limited for someone with extraordinary creativity.
The
role of an assistant director on a film includes
tracking daily progress against the filming production schedule, preparing daily call sheets, checking cast and
crew, and maintaining order on the set or location.
They also have to take care of the
health and safety of the crew.
ii) new skills
-Shanee
The entire process led to the learning of many practical skills which
may be important in the future. We learned general skills such as teamwork,
negotiating with a client, organisation and other skills which demonstrate
personal grown. Teamwork, for example, can be learned through working as apart
of a team. We would all have to listen to each others ideas and ensure that
everyone was putting in an input in order to make a better final project. We
also had to negotiate with a client with the use of an informal brief.
This got us used to this particular brief as well as the entire
negotiation process. Organisation and discipline could also be skills
which have been learned because we have a tight schedule when it came to
finishing the project which meant everything needed to be organised and
everyone had to show up on time. A time in which this was tested was when the
client showed up late but it showed us that if we are not punctual then the day
would be wasted and the product wouldn't get finished.
We also learnt a lot of practical
skills. While editing for example we learned how to edit a music video quicker
with the use of multi-editing. On top of this, we learned about rhythmic
editing, effects, colour grading and various other skill which may come in useful
in future projects. On the shoot, we learned things such as camera work,
lighting, directing and a range of other skills which can come in useful on a
future shoot. We made mistakes with this, for example, one of our scene was
very dark because our light wasn't working at which point we used our phone
lights. This also helped to build initiative and resilience; other
personal skills.
In this next project, we will also have to
have a lot more skills. For example, we will need to learn about animation and
after effects as it is a big part of the process and will be needed in order to
make a more successful project.
Roopa (Producer/lighting technical)
The producers responsibility is to make sure that everything is in check such as the budget costs and more this can range to buying camera equipment, hiring make up artists, renting out studios to edit out voice overs or edit footage and they also have a responsibility for renting whole areas which can cost a fortune.
I will need to write an risk assessment on the locations that we are going to be using to film our suite of ident because there is could be hazards that could end with one of the crew getting hurt so it is important to take photos of it so we can avoid it when it comes to filming.
Director
The director has total control of the whole shooting period as it is their job is make sure that everything runs according to their plan because deadlines cost a lot which could make the production budget smaller ,moreover which the investor will be happy as you are spending to their money.
Assistant director and editor-Calvin
Calvin is going to be the editor and assistant director because it is best suited to him as he has experience and passion for video editing. He has used many different types of video editing software at home such as Sony Vegas Pro, Adobe After Effects, Cinema 4D. He personally think Final Cut Pro X is limited for someone with extraordinary creativity.
The role of an assistant director on a film includes tracking daily progress against the filming production schedule, preparing daily call sheets, checking cast and crew, and maintaining order on the set or location.
In this next project, we will also have to have a lot more skills. For example, we will need to learn about animation and after effects as it is a big part of the process and will be needed in order to make a more successful project.
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