Task 1: Read over PPT and make notes to define and describe
the following terms - there will be a Quiz when you return
i. Channel's Identity- This is when
the TV channel identity is recognise by the audience. For example,
every TV channel will have an ident that is different from other channel, since every channel might
have different features that it suitable for the channel. For instance, BBC ‘3’
ident is animated and include all the
features that BBC 3 has on the TV
channel suchas, music, information around the world and scientific facts.
ii. To brand the channel- On TV it is important to brand and to promote
your channel, this is because the target audience now what the channel is about
from watching the ident and also the audience would recognise the channel. By this
the channel is catering to the needs of[1]
the users and desires of a specific community with products which ties in with participatory videos ads.
This can give the advertisers the ability to measure and view in time users
attitude towards the advertisements as well as product/service being discussed.
iii. Brand loyalty-depending on the TV
Channel’s target audience such as, BBC
or channel 4 the audience might like something that they might remember. The
audience can give you lots of reason why the enjoy watching the channel, such
as, product but if audience can give you specific answer why they love the
brand this means the channel has develop brand loyalty with in the target
audience. Brand loyalty is very important for the TV channel ident as loyal
audience like to know if everything is change and if they can depend on the
channel. As users like to spread the
word around.
iv. to market- Ident is not only
created for TV it can only use for marketing as it used for merchandise to help
promote their brand image this is done through programmes after a show, product
and DVDs. By this it also increase brand loyalty.
v. segmentation this is when TV
channel ike channel 4 or ITV they will have a break in between programmes to advertising different programme
and provide more information about the
channel. Whereas no commercial channel such as BBC does not have this. For example channel 4 has different segment
like E4,4 music and film 4 which shows that the channel 4 is catering to the
users needs whereas each segment channel
might be suitable for certain audience. For example 4 music audience is for 13-
18.
vi. provide information- one jobs that
an ident has to do when it is displayed on TV channel is to provide information to the target audience what programmes are
shown on the channel is anything change on the channel. For example, BBC 3
mention that there no longer BBC 3 on TV on the ident.
vii. rebrand the channel- in some cases TV
channel will rebrand their ident to keep up with the time period or change
their feature or context of the channel. For example, the BBC has change their
ident plenty of time over the time period just to keep up with creativeness
with the ident being made.
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