Task 2: Watch a range of 6 television idents. Write a short description and give at least 3 characteristics

Task 2: Watch a range of 6 television idents. Write a short description and give at least 3 characteristics. 

An ident is a short video of channels that advertise different programs to the target audience by introducing the next program giving information what the program s contains and what program is next.  An ident will usually last about 20-30 seconds showing the logo and ident are usually animated as it is more creative. The purpose of ident is to give the identity of a channel  by representing the logo, picture or logo. For this task I have to analysis six different ident and explain each channel’s characteristic for a least 3.

ITV Ident  

For first ident I look at was ident from ITV Pride Ident-June 2016, which I found on YouTube, where you can find different ident from the same year that the audience have seen on broadcasting TV. In this ident ‘ITV Pride ident-2016’ the duration was very short as it only lasted for 13 seconds which you expect  for an ident to last for as most of the audience might have a short  attention span. By  ident  duration being short and explain what they are about to watch next  it grabs the audience attention because short, snappy and gets to point which most audience expect an ident to do.

In ITV Ident there was a flag that was transparent with the bold colour of yellow purple red and green as it was swaying in front of the camera as people was walking by in the shot. Also in this ident it explains what next program is going to be as was relating to visual on the screen which is too to pride week.  The ident channel name was place on the screen all through the ident  which most ident do and the tempo was slow as the flag was moving in slow motion as the music in the background is mono and settle. The tone of presenters voice which was displayed as a voice over which was very settle and sophisticated as ITV’s channel style is more entertainment, series, news and documentary that suited to the target audience 18+-40+ 

Channel 4

The next  ident I looked at was channel 4 ident 2016- we’re going on bear hunt, I which I found on the ident  gallery website which has different TV  channel ident from up data ones to latest one of 2016, Which the audience have seen on TV. As watching the ident I notice that it was animated which made it more interesting and the ident is based on children book that everyone has heard or read. In the ident you see the character going on the journey during the ident it last for 35 seconds which was longer that the first ident that I explain which is ok but this one had more going in the shot.

In channel 4 ident as I explain the characters are going on a journey and the section of channel are obstacles that the characters has to face. The colours that was shown was blue, red, green which symbolise danger- colour red, green symbolise nature and blue symbolise cold which could illustrate that might be danger in next programme that is coming on as the tone of the presenter that displayed as voiceover states something is going to happen in Hollyoask that is bad. Also the use the sound effect  that sounds like that they are in forest trying to find a bear. Also the shoot is long shot  and tracking to the side which it gives the audience a sense of journey. 

More 4

Another ident I looked at was more 4 Christmas ident/ Tunda which I also found the ident  gallery website. As watching the duration was 27 seconds as it was Christmas it was recent shown on TV that gives the audience Christmassy feel and sense family time. When watches the ident was so simple but good in away as the Christmas was made up of the more 4 logo. This ident is different as it not too much in the shot. The ident  gallery website which and some not complicated is good thing as every ident is trying to be more creative and overthinking the ident but this one is simple but still creative and matches theme which is Christmas. As the background is mountain with sown, near the end of Ident the logo appear on the screen which is important in a ident as it has represent the brand. 

 Film 4

The next  ident I looked at was film 4 ident  Christmas 2013-  which I found on YouTube . the duration of this 26 seconds long which is you expect in a ident. However this one is not animated as most ident I have seen.  In this ident it started off a Christmas bulb dropping in slow motion and as it reach the floor the screen is spilt into 3 which is creative as I have not seen in other ident video which it stands out from the rest. Also it get people in Christmas mood as most viewers watch movies on Christmas so sell more.  Tone of presenter is presented as voice over explain what is next  on the TV Channel and display the logo at the beginning then the end.

BBC

The next  ident I looked at was BBC ident  Christmas 2013-  which I found on YouTube . the duration of this 31 seconds long which is you expect in a ident. As watching this it more recent at it was showed on BBC .In this ident it set in a pub with his friend and he wearing chritmas jumper which also advertise the Christmas jumper. It also symbolise everyone coming together and enjoying the company of others . the logo comes at the end and use logo colours of BBC logo also the music is very Christmassy. Tone of presenter is voiceover which are used in all ident fot TV channel, the presenter voice is very sophisticated.

             

www.theidentgallery.com or http://theident.gallery/ 

Task 1: Read over PPT and make notes to define and describe the following terms - there will be a Quiz when you return

Task 1: Read over PPT and make notes to define and describe the following terms - there will be a Quiz when you return

          i.            Channel's Identity- This is when the  TV channel identity  is recognise by the audience. For example, every TV channel will have an ident that is different  from other channel, since every channel might have different features that it suitable for the channel. For instance, BBC ‘3’ ident  is animated and include all the features  that BBC 3 has on the TV channel suchas, music, information around the world and scientific facts.    

       

  ii.            To brand the channel-  On TV it is important to brand and to promote your channel, this is because the target audience now what the channel is about from watching the ident and also the audience would recognise the channel. By this the channel is catering to the needs of[1] the users and desires of a specific community with products  which ties in with participatory videos ads. This can give the advertisers the ability to measure and view in time users attitude towards the advertisements as well as product/service being discussed.    

    

    iii.            Brand loyalty-depending on the TV Channel’s  target audience such as, BBC or channel 4 the audience might like something that they might remember. The audience can give you lots of reason why the enjoy watching the channel, such as, product but if audience can give you specific answer why they love the brand this means the channel has develop brand loyalty with in the target audience. Brand loyalty is very important for the TV channel ident as loyal audience like to know if everything is change and if they can depend on the channel. As users like to spread  the word around.

      

  iv.            to market- Ident is not only created for TV it can only use for marketing as it used for merchandise to help promote their brand image this is done through programmes after a show, product and DVDs. By this it also increase brand loyalty. 

   

      v.            segmentation this is when TV channel ike channel 4 or ITV they will have a break in between  programmes to advertising different programme   and provide more information about the channel. Whereas no commercial channel such as BBC  does not have this.  For example channel 4 has different segment like E4,4 music and film 4 which shows that the channel 4 is catering to the users needs whereas  each segment channel might be suitable for certain audience. For example 4 music audience is for 13- 18.       

     

   vi.            provide information- one jobs that an ident has to do when it is displayed on TV channel is to provide information  to the target audience what programmes are shown on the channel is anything change on the channel. For example, BBC 3 mention that there no longer BBC 3 on TV on the ident.  

    

    vii.          rebrand the channel- in some cases TV channel will rebrand their ident to keep up with the time period or change their feature or context of the channel. For example, the BBC has change their ident plenty of time over the time period just to keep up with creativeness with the ident being made.

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[1] www.itvdictionary.com/definaition /brand_channel_definition.html

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