Task 3- Chroma Key and Effects

In this report I will be explaining how to use chroma key and what possible reason on why artists use chroma key are and what kind of effect the editor can use to make the artists to seem that they are actually there in the location. In music video artist will use a chroma key to be more creative and create a theme of hype reality. chroma key is very important as music video TV programs and films rely on chroma key and effect.  However, as the time goes on chroma key has use for the right purpose and some has used for the wrong reason.

Chroma Key are usually use of budget, location that music video cannot reach or do not have permission. chroma key is use by an artist standing in front of  a green screen as it which is a effect that can remove the background as it does not create any shadow and by using green screen you can  turned into an location of your choice. afterwards you put the artist in front of camera performing the song, after performing the song from different shot and angle you take the footage to editing suit then you change the background to black which allows you to upload any location. By this chroma key and effect it focus on the artist performance more.     

Bad Chroma Key 

One example of bad chroma key is Kanye West-Bound 2. This is when Kanye uses the green screen location of the desert. In this video you see Kanye on a motorcycle driving in the middle of nowhere with is wife naked. In the video the chroma key was used unsuccessful in this case as chroma key is supposed to use for hyper-reality and creativeness which the background was not very suitable in this music video.  Theme of the music video was cowboy and in those days you will never see a black cowboy, and in that time slavery was going on that time. Due to this Kanye doing this location using a chroma key shows he reinforcing   his image of freedom and strong black men. But the lyrics does not relates to the visual as visual is about a journey with his wife and kind of a honeymoon.

David Hasselhoff

Another bad example of bad chroma key is David Hasselhoff - Hooked on a Feeling. This when David use the chroma key for  different location which was not suitable for location. In the music video we see David Hack in front of green screen lip syncing and different location appeared behind him. By this it destroys the creative of it as he was not blend in with the background and catching a cube with that has supernatural powers (0:52-1:06) and later flies in the air (1:07-1:11) which takes away the hyper-reality of it. Another  things that was wrong was nearly every lyric he said would appear on the screen which made it predictable. in this video it illustrates that he has supernatural powers and he can everywhere at the same time. also the purpose of using chroma key is to focus on the performance of  David Hasselhoff showing that he is out of this world and he has supernatural powers and also represent its music video itself as the music video is being extremely over the top and becoming less real. 

Like Kanye West- bound 2 and David Hasselhoff - Hooked on a Feeling they were badly used of chroma key but however whether it use for the wrong it can lead to a music video to viral as  David Hasselhoff - Hooked on a Feeling had 12,438,341 views whereas Kanye West Bound 2 had 59,970,937 views which clearly states bad chroma key lead to a video going viral. Due to this is the reason it was bad chroma key to use as effect is because they did not represent the mood or emotions of song visually and lyrically, and by this they also relay on chroma key to much to got to the point that it came unreal and joke to the music video.  

Good Use of Chroma Key and Effects 

However, chroma key can be use successfully as we see in Katy Perry- E.T. This is when she was up in space taking a journey to earth. Even-though she use a chroma key she used it for a right reason because she was blended in with the location and music and visual was related to the location. also the the location was dark and the mood was dark as well as the lyrics relating illuminati and super natural power. By this it can be disturbing for the audience to watch but by this people want to watch as Katy Perry E.T got 427,197,520 views that went viral. So concluding good use chroma key makes more creative and more hyper-reality. By use chroma Key for the this music video E.T. it works because the music video relates to lyric and visual whereas, Kanye West and David  Hasselhoff does not relate to the lyrics and visual. 

The purpose of using a chroma key is to make an artist more creative and unique with their music video. For an unsigned artist a chroma key would be effective in this case due to, locations that they cannot get hold of or have a low budget  So in my case I use chroma key for 10 second of music video and I would be explain step by how I use a chroma key and how to put effect on you and the location to make me seem that I was actually and to make me blend in more.

chroma key guide 

Firstly, in order to pull off a chroma key you needed to book out a green screen room  to record all you footage of the artist performing in front of green screen.  Also it is very important that your lighting equipment must be lit up correctly on the artist because when editing  the footage it would not blend it properly. So the first we did was set all our equipment checking that I was lit up correctly and had the song playing the background which was ‘Panda RMX- Romzy’ and starting lip syncing. Putting on reply so it saves time. When recording my footage we recorded a  close up side angle and font angle of me performing the song.

 

Afterwards recording all my footage i went to the mac room and download the footage on to the final cut by creating a new event and project. Once I had my footage in final cut, I notice that there was no sound played by this it would be hard me to sink up my footage with the lyrics and the music. Afterwards I went on sound cloud I downloaded the track and dragged it into final cut. Then cut down then to where I was lip syncing from and tried to sync my footage with the music.  Next thing I did was add colour correction onto my footage making the backdrop black so I can add different location.

The next step I took was to go on Stutterstock and trying find location suitable for my theme of the song which came with  locations of luxury cars and blur street lights and car lights.  As I got my locations I dragged into final cut and put under my original footage.  As dragged my Stutterstock into the background I add  collection of me performing which colour board appears. Then turn down the exposer making me balance creating shadow. Next  I add effect blur which is Gaussians then add a small amount of focus  and add keyer  by adding a spill of contrast and fill hold . afterwards I add a effect  called broken pandom which is filter that was suited to the background to make part of it and make more realistic.

Overall chroma Key are use to location that artist cannot use but if using a chrome key you must think carefully why do i wanna use it and must be relevant to the lyric and visual. Chrome key is used to make the artist more creative and create an image for themselves and create a theme that is hype-reality.  In both way chroma key are use to make the video go viral.