shot list of music video

multi clipping for young empire

3. lyrics interpretation and breakdown- panda RMX

planning structure 

•0.00- 0.13 birds eye view of near on 02

•0.13-0:26- close up of his mouth introducing the song then cuts to the bird eye of the shot

•0.26-0.36- colour smoke flares panning down shot of artist walking and meeting his friends in location such as, Woolwich, abbey wood.

•0.43- 0.53- performing the song

•0.53-0.59-  cuts to shot to artist and gang heaving fun

•0.59- 1.06( narrative) rapping in the studio working hard at home

•1.06- 1-17- performance gritty area- camera movement, low angle.

•1.17- 1.22 (Narrative) getting signed- 2 shots short reverse shot

•1.22-1.27- performance

•1.27-1.30- with friends

•1.30- 1.34 close up of artist mouth  talking location of cannery wharf

•1.35- 1.51- performing

•1.51 -1.56- interview

•1.56-2.00 performing

•2.00- 2:11- rapping in the studio

•2.11-2.29- performing

•2.29-52- having fun. (near the end do a arch shot around the artist) 

Meaning of the song 

•Artist clapping back to the negativity in his life, such as social media  

(YouTube, twitter, Instagram) 

•Speech of what's on his mind.

•Image

•Betrayed artist as ambitious, hardworking, confident and aggressive.

•Style

•Hip-hop/ Rap

•Narrative

•A artist journey of his struggle due to lifestyle and social media

•Shows how he is developing as a artist and has block out that negativity out.

•Shows him on social reading the comments

•In the studio working hard

•Getting signed

•Doing interviews

•Putting at successful tracks.

•At the end he finished speech and come successful.  

 

   

Maya's pitch

UGO, ESE

By listening and watching your pitch i found it really interesting as a music video as theme of creative art also the message it really strong behind and i think it will sell to the audience. I think i  am suitable for the role of producer  for your music video as i am organised person and always stick to deadline. I am also determining to reach final goal. I am very passionate and always do my best of my abilities.

Task 3- Chroma Key and Effects

In this report I will be explaining how to use chroma key and what possible reason on why artists use chroma key are and what kind of effect the editor can use to make the artists to seem that they are actually there in the location. In music video artist will use a chroma key to be more creative and create a theme of hype reality. chroma key is very important as music video TV programs and films rely on chroma key and effect.  However, as the time goes on chroma key has use for the right purpose and some has used for the wrong reason.

Chroma Key are usually use of budget, location that music video cannot reach or do not have permission. chroma key is use by an artist standing in front of  a green screen as it which is a effect that can remove the background as it does not create any shadow and by using green screen you can  turned into an location of your choice. afterwards you put the artist in front of camera performing the song, after performing the song from different shot and angle you take the footage to editing suit then you change the background to black which allows you to upload any location. By this chroma key and effect it focus on the artist performance more.     

Bad Chroma Key 

One example of bad chroma key is Kanye West-Bound 2. This is when Kanye uses the green screen location of the desert. In this video you see Kanye on a motorcycle driving in the middle of nowhere with is wife naked. In the video the chroma key was used unsuccessful in this case as chroma key is supposed to use for hyper-reality and creativeness which the background was not very suitable in this music video.  Theme of the music video was cowboy and in those days you will never see a black cowboy, and in that time slavery was going on that time. Due to this Kanye doing this location using a chroma key shows he reinforcing   his image of freedom and strong black men. But the lyrics does not relates to the visual as visual is about a journey with his wife and kind of a honeymoon.

David Hasselhoff

Another bad example of bad chroma key is David Hasselhoff - Hooked on a Feeling. This when David use the chroma key for  different location which was not suitable for location. In the music video we see David Hack in front of green screen lip syncing and different location appeared behind him. By this it destroys the creative of it as he was not blend in with the background and catching a cube with that has supernatural powers (0:52-1:06) and later flies in the air (1:07-1:11) which takes away the hyper-reality of it. Another  things that was wrong was nearly every lyric he said would appear on the screen which made it predictable. in this video it illustrates that he has supernatural powers and he can everywhere at the same time. also the purpose of using chroma key is to focus on the performance of  David Hasselhoff showing that he is out of this world and he has supernatural powers and also represent its music video itself as the music video is being extremely over the top and becoming less real. 

Like Kanye West- bound 2 and David Hasselhoff - Hooked on a Feeling they were badly used of chroma key but however whether it use for the wrong it can lead to a music video to viral as  David Hasselhoff - Hooked on a Feeling had 12,438,341 views whereas Kanye West Bound 2 had 59,970,937 views which clearly states bad chroma key lead to a video going viral. Due to this is the reason it was bad chroma key to use as effect is because they did not represent the mood or emotions of song visually and lyrically, and by this they also relay on chroma key to much to got to the point that it came unreal and joke to the music video.  

Good Use of Chroma Key and Effects 

However, chroma key can be use successfully as we see in Katy Perry- E.T. This is when she was up in space taking a journey to earth. Even-though she use a chroma key she used it for a right reason because she was blended in with the location and music and visual was related to the location. also the the location was dark and the mood was dark as well as the lyrics relating illuminati and super natural power. By this it can be disturbing for the audience to watch but by this people want to watch as Katy Perry E.T got 427,197,520 views that went viral. So concluding good use chroma key makes more creative and more hyper-reality. By use chroma Key for the this music video E.T. it works because the music video relates to lyric and visual whereas, Kanye West and David  Hasselhoff does not relate to the lyrics and visual. 

The purpose of using a chroma key is to make an artist more creative and unique with their music video. For an unsigned artist a chroma key would be effective in this case due to, locations that they cannot get hold of or have a low budget  So in my case I use chroma key for 10 second of music video and I would be explain step by how I use a chroma key and how to put effect on you and the location to make me seem that I was actually and to make me blend in more.

chroma key guide 

Firstly, in order to pull off a chroma key you needed to book out a green screen room  to record all you footage of the artist performing in front of green screen.  Also it is very important that your lighting equipment must be lit up correctly on the artist because when editing  the footage it would not blend it properly. So the first we did was set all our equipment checking that I was lit up correctly and had the song playing the background which was ‘Panda RMX- Romzy’ and starting lip syncing. Putting on reply so it saves time. When recording my footage we recorded a  close up side angle and font angle of me performing the song.

 

Afterwards recording all my footage i went to the mac room and download the footage on to the final cut by creating a new event and project. Once I had my footage in final cut, I notice that there was no sound played by this it would be hard me to sink up my footage with the lyrics and the music. Afterwards I went on sound cloud I downloaded the track and dragged it into final cut. Then cut down then to where I was lip syncing from and tried to sync my footage with the music.  Next thing I did was add colour correction onto my footage making the backdrop black so I can add different location.

The next step I took was to go on Stutterstock and trying find location suitable for my theme of the song which came with  locations of luxury cars and blur street lights and car lights.  As I got my locations I dragged into final cut and put under my original footage.  As dragged my Stutterstock into the background I add  collection of me performing which colour board appears. Then turn down the exposer making me balance creating shadow. Next  I add effect blur which is Gaussians then add a small amount of focus  and add keyer  by adding a spill of contrast and fill hold . afterwards I add a effect  called broken pandom which is filter that was suited to the background to make part of it and make more realistic.

Overall chroma Key are use to location that artist cannot use but if using a chrome key you must think carefully why do i wanna use it and must be relevant to the lyric and visual. Chrome key is used to make the artist more creative and create an image for themselves and create a theme that is hype-reality.  In both way chroma key are use to make the video go viral.                         

 

TASK 3C Camera angle and camera movement- nearly done

 In a Music video there plenty of camera angle use in order to create some sort of meaning and some sort of mood. We use camera angles to visualise the track also camera operator use different camera angles to creates a sequence of image.  Through noticing different camera angles it tells the audience more information about the characters or the artists. Here are the following:

Video Birds Eye View

One of camera angle use in a music video Birds Eye View this is use to show a different perspective of an object. How you use this technique is overhead shot have the camera place in the air using a drone to film the location such the top of London, Canary Wharf. This techniques is use at the beginning of a music video. For example, ‘Bang Bang Nicki Minaj, Ariana Grande and Jessie J’ they use this technique to let know where the music video is set (0:02-0:06). This is good camera angle to use because drop the audience in a filminc away and drops the audience in to the character's story. By using a bird eye view shot also well know as (Crane Down) it introduces  the music video in a film way. The purpose of this is to see the subject in a different perspective so in case a birds point of view 

High Angle

Another camera angle use in a music video is a High Angle this is not extreme as the bird’s eye views but the camera is still place above the object or character. By this it gives an overview of the action taking place this makes the character appears smaller in the frame and illustrates that the character or artist image is valuable in the shot. This techniques is shown on a person to show that they are not in power and weak. You can use this technique by standing on higher wall and filming the character above of you.  For example ‘DJ Khaled - Do You Mind ft. Nicki Minaj, Chris Brown, August Alsina, Jeremih, Future, Rick Ross’ use this technique at the beginning (0:19-0:23) when the character are arguing and one of them is in control. The purpose of using high angle is to make the artist or character seems less important and vulnerable comparing to the camera man who more dominate. By using this technique you are creating more depth and meaning into the artist or character. When using High angle make sure you are using it for the correct purpose to set the mood, setting and effect.  

Low angle

Another camera angle use in a music video is a Low Angle this the opposite of high angle. This techniques is showed by the camera is looking up at the character. By this it illustrate that  the character or artist has power over the camera operator it also shows that the person is dominate in frame and everything around is smaller. You can use this technique by putting the camera near tilting the camera upward making the character larger in the shot. For example ‘Bruno Mars - 24K Magic [Official Video]’ use this technique in his video as the artist is bigger in the frame many time this shows he more powerful in this shot. The purpose of using low angle shot is to make the subject more powerful, dominate and have more control over person (1:46-1:58). By using this techniques the audience can tell what kind of artist the person is and creates a powerful image for the artist as it shows that artist is more powerful.

In a music video different angle are use depending on the genre for example, Rap and Rock uses low angle a lot in music video this is because the artist is trying creating an image that is powerful. For example, Breaking Benjamin- So Cold music video uses same low angle at time (0.35-0.37) as the artist is playing the guitar and then shown at time (0.52-0.54) Also Rap and Rock music video are usually aggressive so they use low angle to show their personality and image as an artist. For example, for my summer music video we did not use no low angles in our music video as its genre is RnB which does not use low angle in this genre.    

Canted (Dutch) angle

An additional camera angle use in a music video is canted (Dutch) angle. This used sometime to show that the camera is tilted [1](ie is not placed horizontal to floor level) this illustrates  that the character is unstable this angle is use as point of view and gives us an inside of the character mind sense this can illustrate that the character is confuse . You can use this technique by turning the camera horizontal to prorate. For example, ‘Majid Jordan - Something About You (Official Video)’ use this technique as the artist is walking this emphasis that character is unstable and confuse. By using this techniques it creates meaning and mood to the music video as this video meaning is about confusion of girl that the artist is trying to find out. 

   

Camera movement

Zoom out/in

In music videos camera movement is very important as it brings a sense of live performance, mood and pace. A camera movement use in a music video is zoom out/in this shows that the character is claustrophobic. You do this by recording the artist performing by changing the focus lenses making the artist closer to you, by this depth of field would appear also it would create more depth to the music video. When zooming out it makes the lenses wider and the artist or subject become smaller by zooming out/ in the audience judge what star image you are such as, powerful, confident or weak.  For example Taylor Swift Bad Blood. In this music the use zoom in and out at the start (0:05-0:07) and later on in (2:07-2:14) on the artist and on the  character.  The purpose of zoom out/ in is to for detail on the subject  to sometime show emotion but more importantly is used on the subject to shown  that she is uncomfortable and power and intimidation. By using zooms it makes it more interesting.

Tracking away      

In music video one significant techniques that most music video include in tracking. There are three types of tracking away one of them is tracking away this most use in a music video, this is when the camera stays a certain amount of (3-5ft) distance from the action. For example, the artist is coming towards the camera and the camera backing away from the artist whilst recording. By using a tracking away movement it illustrate that the artist is in control and has power over the camera operator. The purpose of tracking away movement in a music video because it shows that artist is aggressive and also give the audience a sense of point of view. Also the purpose of using this technique because it makes more interesting to watch but you must be careful as this technique must be suited to the genre and theme you are going for. For example, Kiesza – Hideaway use this technique throughout her music video at (0:15-0:36) as the artist was walking towards the camera. By this it illustrates that the artist is more dominated and has power over the camera.  

In a music video different camera movement are use depending on the genre for example, Rap and Hip-hop uses this technique in artists videos as the director or camera operator is trying to get the message across that their image is confident and has control. For example for our summer music video we do not use tracking away as the music was not aggressive but it was calm, also the genre we use in our music video it did not need to have tracking away shot. Whereas N.W.A- Straight out of Compton had loads of tracking away do to the mood of the song they were trying to betray.  

Dolly In

Another camera movement use in a music video is Dolly In. this is [1]a technique in which the camera moves closer or further from the subject while simultaneously adjusting the zoom angle to keep the subject the same size in the frame. You do this by holding the camera horizontal and zoom in and out. The purpose of using a dolly in movement is it can [2]introduce wide-angle distortion or changes in the apparent depth of field. For this reason, it's sometimes preferable to dolly than zoom. This means it makes more interesting to watching to watch and also gives point of view as well. For example, PARTYNEXTDOOR- Come and See uses this technique at the beginning 0:03-0:06 on the trees and 1:05-1:07 as it zoom on the character setting down. The purpose of using dolly in is it give a cinematic effect which gives a sense of a short movie and also it put you into the camera operator POV.

In a music video different camera movement are use depending on the genre for example, Hip-Hop use these technique in music as it sets the mood they use this for the location on angle bird eye view. For our summer music video we use a dolly in movement at the beginning 0:02-0:12 as it was horizontal zoom in into the artist. By using this technique it makes it more interesting and also gives of a journey taking place.

 Handheld

 Another camera movement use in a music video handheld.  Handheld is when the action is moving too quickly or too unpredictably for the camera to be on a tripod. This calls for making the camera more mobile and able to follow the action of a scene. Most times the camera will simply be held by the operator. This means that tripod is not use and the camera operator is holding the camera free-handed. You do this by holding the camera making sure it is steady following the artist or camera. For example, IN2- WSTRN ft. Wretch 32, Chip & Geko uses this technique at time 2:12-2:23 as the camera operator was following the action of each artists starring in the music video. By this it gives an urban feel and street feel. The purpose of using this technique it makes it realistic and it gives it more gritty effect on it.

In a music video different camera movement are use depending on the genre for example, mainly hip-hop, rap, indie and in some parts in rock this is because it gives a sense of emotion and lack of unsuitability. For my summer music video we use tridpod but in some cases we use  handheld movement  as panning out of the shot (0:45-0:50). By using this technique it give point of view and makes more interesting.   

Tilt

Lastly, another camera movement use in a music video is tilt. This when  [1]moving the cameras lens up or down while keeping its horizontal axis constant. Nod your head up and down - this is tilting. Pan: Moving the camera lens to one side or another. Look to your left, then look to your right. By this it makes more interesting. For example for my summer video we did not use tilt as a music video was settle. Another example is  Majid Jordan - Something About You (Official Video) where they use tilt (0:01-0:06) as it tilted to vertically to horizontally on the character. The purpose of using this is to look at the location or subject in a different perspective and it can set mood or the pace of the song, 

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[1] https://www.videomaker.com/article/c10/14221-camera-movement-techniques-tilt-pan-zoom-pedestal-dolly-and-truck

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[1] http://www.mediacollege.com/video/shots/movement.html

[2] https://www.videomaker.com/article/c10/14221-camera-movement-techniques-tilt-pan-zoom-pedestal-dolly-and-truck

https://www.videomaker.com/article/c10/14221-camera-movement-techniques-tilt-pan-zoom-pedestal-dolly-and-truck

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[1] http://www.mediaknowall.com/camangles.html