Relationship between Lyrics and Visuals
2/3. Whilst doing my research on music video i notices that some video include a relationship between lyrics and visuals. for example Taylor Swift 22 is more performance which she was lip syncing and you focus on the lyrics and visual more as more entertaining to watch. This video is amplify which characters having fun as the chorus kicks in the character come more alive in the music video because which has meaning but is repeating the lyrics over again it also clear. it also narrative as she playing this character of fun young girls that enjoys life when as she gets older. In this music video t there is a relationship between music and visuals as the explains that she is 22 but she still having fun as you can see that in the music video. In music video the mainly dominance of mid close up and mid long shot to give the audience a an over view of the atmosphere as theme of the music video was fun. In the music video 22 Taylor Swifts context about being wild and free as you stay young once.
4. Record label would demands the music producers to have close up of the artist and the artist might develop motifs which recur across their work because it shows that artist is the main star focus on the artist more. Therefore by doing loads close up the record label is create hype real star image and audience would see that and what to be more like artist therefore more publicity for record label. For example, Jay Z 99 Problems music video has load of close up of the artist and other talent that taking part in the music video this shows more the artist and we get a better view and aspect of the artist image. which is more laid back and from the hood that trying to make it out as we see cars and MES. By watching this the audience would want to be like that image of Jay Z to get inspiration from him.
5. There are frequently reference to notion of looking such as, voyeuristic treatment on men and women body parts by use close up on specific body parts such as, for women legs, breast and buts and for men it albs and face. In most videos women are usually sexulise in a music videos such as Nicki Minaj Beez In The Trap' where Nick image is betrayed as confident women as she shows of her figure by using close up on parts of her body and on other girls as well. However men are also sexulise in some music videos such as Nick Minaj Only Both men and women are being sexulise in this music video. In this two music video she display her image as sexual women and a boss for example Beez in the trap at time 0.14-0.15 as camera was focusing on a women bum which also known as sexualise reference.
6. In some music video they have intertextual reference such as, Fabolous "She Wildin" featuring Chris Brown music video is inspired from a movie called 'House Party' as at the beginning they had references outline of house and later on the artist was playing different characters that was similar to the movie House Party, The setting was the same and had the same content as the movie. This music video had strong MES as all the people in the music video including the artist they had been styled and dressed to the characters in House Party but updating their clothing to fit the time area we live in which makes it noticeable to the film.
7. They are hyper-real, 'reality' and visual experiences are played such as, sexual reference, surreal a jumble of representation. This is when girls are display as sexual objects in a music video as these most of women of nearly fully naked as dancing sexual in a music video. such as, Miley Cyrus star image is displayed as sexual in music video 'Wreaking Ball' as the artist was full naked swing side to side on huge ball hanging from ceiling sing about her relationship. By doing this in a music video more people would watch then it goes vial which it did with 856,106,788 views on YouTube. By this it creates hyper-real star image because the artist is not like that for real.
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